![]() ![]() We are also continuing our partnership with Meta to share patterns and signals of illicit drug-related content and activity, and we hope other platforms will join the effort. When we find drug dealers using Snapchat, we not only ban their accounts but we take active steps to block them from creating new ones. Working across platforms to find drug dealers: Knowing that drug dealers operate across a range of social media and communications platforms, we also work with experts to find illicit drug-related content across these other platforms that references Snapchat, so we can find drug dealers’ Snapchat accounts and shut them down. We will keep working to get this number as low as possible. In September 2021, over 23% of drug-related reports from Snapchatters contained content specifically related to sales as a result of proactive detection work, we have driven that down to 3.3% as of last month. Our most advanced models are now helping us to proactively identify approximately 90% of illicit drug activity before a Snapchatter has the opportunity to report it to us, and we are continuing to see a decrease in the number of drug-related reports from Snapchatters. Strengthening our proactive detection: We continue to strengthen our AI and machine learning tools that help us proactively detect dangerous drug activity on Snapchat. We have been committed to providing regular updates about our progress and, ahead of next week’s campaign launch, we are sharing the latest overview of our ongoing work to combat this national epidemic. ![]() During this time, we have worked vigorously to improve our efforts to proactively detect and remove drug dealers who try to exploit Snapchat and increased our support for law enforcement investigations to bring these dealers to justice. This campaign will build on work we have been doing over the past 18 months to help raise awareness of the dangers of fentanyl directly on our platform, through video campaigns, original content, and resources from expert organizations. That’s why we worked with the Ad Council for more than a year to collaborate on this effort, bringing together Meta, Snap, YouTube, and other platforms for the first time on such a critical issue. ages 18-45 – and we know young people are especially at risk. Last year, fentanyl became one of the leading causes of death for adults in the U.S. Next week, Snap will be launching an unprecedented public awareness campaign with the Ad Council to help educate both parents and young people on the dangers of counterfeit pills laced with fentanyl. ![]()
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